GK Steel’s new look is a simplified version of our original logo, you will recognize it, but in fact, a lot about it has changed. As they say, the more things change, the more they stay the same. Which in basic English means that change itself not only calls attention to what is new, but also to what remains the same. As a company, GK Steel remain the same driven, passionate and market forerunners as ever before.
We are still a company that understands our customers come first and that our clients know we are always willing to create solutions that satisfy their needs. We are still GK Steel, and now…we look the part.
The decision to rebrand was honestly not an easy task to fulfill, with a brand comes history. With history comes expectations. And with expectations come hours of contemplation. To consider what a new logo and identity should look like took a lot of time, effort and patience on behalf of all involved. We have learnt first-hand now that an exercise such as this requires teamwork, sharing of skill sets, knowledge, values and ideas. It also helps when a brand consultancy firm truly have your brands best interest at heart and believe in your brands path.